Strategic Leader in Business Development and Market Expansion

José Roberto Araujo Filho brings over 15 years of expertise in business development, sales strategy, and market operations, with a strong focus on high-growth and complex business environments. As the founder of Wide Brazil, he spearheads initiatives that empower international companies to establish and expand operations in Brazil, acting as a trusted partner in EOR, recruitment, and business consulting. His strategic vision is complemented by a solid background in intelligence, technology, and retail — sectors where he consistently delivers measurable impact through innovative solutions and leadership.
Throughout his career, José Roberto has led transformational projects involving B2B/B2C platforms, marketplace integration, and data-driven decision-making, always with a sharp eye on client satisfaction and operational excellence. Known for his hands-on management style and sharp analytical capabilities, he is a dynamic executive who aligns technology with business strategy to drive sustainable growth.

• Business Development Leadership
• Strategic Planning & Market Penetration
• Cross-functional Team Management

• EOR & PEO Solutions in Brazil
• Data Intelligence & Machine Learning
• Digital Strategy & E-commerce

Chronology

2018 – Present
Founder – Wide Brazil
Supporting global companies to establish and grow in Brazil through Employer of Record services, recruitment, and strategic consulting.

2022 – Present
Operations – New York Hard Seltzer
Managing key operational functions to support brand growth and market performance in Brazil.

2018 – 2022
BU Head – Foodservice – Yandeh
Led business transformation through digital innovation, managing sales, marketing, operations, and technology-driven retail solutions.

2014 – 2018
Executive Business Manager – Mintel
Directed sales strategy for major key accounts in Latin America, delivering customized market intelligence and research insights.

2013 – 2017
Sales & Marketing Manager – Fleeber
Co-founded and scaled the world’s largest app for musicians, featured globally by Google Play and recognized among Brazil’s top 100 startups.

Education:
MBA – University of Northampton, 2018
Postgraduate – Business Management, London School of International Business, 2017