Strategic leadership and operational excellence in B2B and product innovation

With a strong background in strategic operations and product development, Hugo Santana brings over 15 years of experience across multiple industries, including retail, sports, and technology. As Operations Director at Wide Brazil, Hugo leads with a vision focused on growth, operational efficiency, and value creation. His expertise includes the management of strategic accounts, development of commercial strategies, demand planning, and innovative product portfolio solutions.
He has played pivotal roles in restructuring supply chains, launching disruptive market solutions, and enhancing product and sponsorship strategies for leading companies. His cross-functional leadership ensures seamless alignment between business units, consistently delivering impactful and data-driven results.

Core Skills
• Strategic Account Management
• Supply Chain Optimization & S&OP
• Product Portfolio and Go-to-Market Planning

Specializations
• B2B Market Solutions and Sponsorship Viability
• Retail Intelligence and Commercial Forecasting
• Business Analytics and PDCA Methodology

Chronology

2024 – Present: Operations Director, Wide Brazil

2022 – Present: Operations, Beba New York

2018 – 2022: Business Specialist, Yandeh

2011 – 2016: Category Manager & Coordinator, Penalty

2007 – 2008: Customer Service Analyst, Bachman’s Inc.

Education: BSc in Production Engineering, Universidade Federal de Viçosa
Additional training: Digital Analytics and Marketing Strategy, University of Illinois Urbana-Champaign