Driving International Expansion with Local Expertise

Geovana Rocha is the Co-founder and Operations Director at Wide Brazil, where she combines strategic insight with hands-on leadership to help global companies establish and grow their presence in Brazil. With a passion for transforming Brazil into a global economic powerhouse, Geovana brings a unique blend of business acumen and entrepreneurial spirit to the EOR and corporate consultancy space.
From leading payroll and workforce management at Wide Brazil People to orchestrating market entry strategies and corporate operations for international clients, she ensures seamless integration and regulatory compliance at every step. Geovana’s career also includes launching her own fashion e-commerce business, showcasing her ability to innovate and scale ventures from the ground up.
Her cross-functional leadership, fluency in English and Portuguese, and academic foundation in Business Administration and Communications form the bedrock of her professional excellence.

• Business development and market analysis
• Local representation and operational compliance
• Strategic planning and entrepreneurial execution

• Corporate structuring and M&A consulting
• Payroll, onboarding, and HR management
• Import/export and supplier negotiation

Chronology

2021 – Present: Co-founder & CEO, Wide Brazil People EOR – São Paulo, Brazil

2019 – Present: Co-founder & Operations Director, Wide Brazil – São Paulo, Brazil

2016 – 2019: Founder, Saia na Moda – Campinas, Brazil

2012 – 2013: Administrative Coordinator, Parque “O Mundo da Xuxa” – São Paulo, Brazil

2005: Marketing & Administrative Assistant, 493K Ltd – Belfast, UK